Adidas Speaker
Brand research
I have done careful research on Adidas (brand vision, brand mission, brand history, target market, product portfolio, etc.). You can find more information by cliking on "see project in detail".
Adidas' mission statement is: "The adidas group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle”. They focus on producing products that give their customers an advantage in what they do.
Iteration process
I started my iteration process with sketches and scale studies.
We were tasked to produce foam models of our definitive design.
Concept as a solution
Athletes who work out at home tend to turn their home into a gym. Sometimes it involves more than one room. An adidas fan, would love to have 3 speakers that could play music in sync while being in different places around the house!
I mean, talk about convenient!
Further renderings
